There’s an interesting division between commercial speech and creative speech. In some jurisdictions, creative speech is accorded more protection that commercial speech is accorded. However, it isn’t always entirely clear what would constitute commercial speech, and what would be considered to be creative speech.
It would appear that creative speech remains creative speech even if it has a commercial aspect to it. The distinction, however, does not appear to be entirely clear. For example, an ‘advertisement in the course of trade’ (referred to as an ‘advertisement’ hereafter) would be considered to be commercial speech regardless of the degree of creativity inherent in it and regardless of whether or not it had any impact on the sales figures of the advertiser. On the other hand, the dialogue of a film would be considered to be expressive speech regardless of how little creativity was inherent in it and regardless of how much money was being made off the film.
And as such, it would appear that the differentiation is made not so much on the basis of the creativity of the work or the revenues associated with the film but on whether or not the genre of work would exist with or without a commercial association. An advertisement would not exist without something to advertise while it would be extremely likely that people would continue to make films regardless of whether or not those films were commercialized.
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