Quiznos initiated a contest which required participants to show how its sandwiches are better than those of its rival Subway. Subway has sued Quiznos and iFilm, the site which ran the contest. They inter alia contend that ‘many of the homemade videos made false claims and depicted its brand in a derogatory way’ according to the NY Times. The main issue is whether Quiznos should ‘be held liable for user-generated content created at its behest’.
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